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Don't Write Like AI (1 of 101): "It's Not X, it's Y"

Don't Write Like AI (1 of 101): "It's Not X, it's Y"

One of the most beloved writing techniques of AI is negation. This is when AI writes something like: "It's not just X, it's Y." "We're not just building a product, we're creating an experience." Or throw in an

How I Improved My Storytelling GPT (And What’s Next)

How I Improved My Storytelling GPT (And What’s Next)

About a year ago, I built a GPT to help professionals tell better stories. At the time, it was just okay—maybe a 3/10. The user experience wasn’t great, and the output felt mediocre at best. Recently, I decided to go back and rework it, and now? I’

How to Tell a Persuasive Story That Sells

How to Tell a Persuasive Story That Sells

You're trying to sell a product or service, but the potential customer is hesitant about spending their hard-earned money. What's the best strategy to convince them they should buy? List product features? No. State factual numbers? No. Show fancy charts? No. Share a story? Yes. Why

40 Types of Stories to Tell in Business

40 Types of Stories to Tell in Business

Holdup! Before writing one word of a business story, it's helpful to understand the type of business story you're trying to craft. Use this list to inspire your topic when creating a business story: 1. The Origin Story * Beginning: Start with the origins of the company

5 Lessons Learned from Working at Google for 3.5 years

5 Lessons Learned from Working at Google for 3.5 years

I spent over three years at Google, contributing to the creation of several career certificates, including the Digital Marketing and E-commerce Certificate, where I took on roles as a writer, subject matter expert (SME), and content manager. During my time at Google, I gained numerous valuable insights—five of which

Journey to AI Mastery: Reflecting on 100 Hours with ChatGPT

After clocking over 100 hours with ChatGPT, I’ve reached an intermediate level in my prompting skills — a solid C+. Though I'm progressing, I haven't made the honor roll just yet. After all this experience, why do I hesitate to give myself a higher grade? The

What I learned from a 6-month deep dive into Generative AI

In 2023, I watched a YouTube that bent my life in a new direction. I was learning more about screenplay storytelling and I stumbled onto a video of an indie filmmaker talking about using ChatGPT to write a script. He said he just finished writing the first draft of a

What I learned building the 'Improv with Me' GPT

What I learned building the 'Improv with Me' GPT

If you haven't tired the 'Improv with me' GPT, click here. I created this GPT so that I could test and learn the creative limits of ChatGPT. I thought it would be fun to work with the current AI tech to create an improv scene. Does

Google My Business

How To Create A Free Business Website

The free Google My Business website is the best free website option available for small business owners. While it’s not a "forever" website, it’s a great option for someone creating a website on a shoe-string budget. Additionally, if you’re in a hurry, it’s the

VIDEO: 4 Best Facebook Marketing Strategies (2019)

There are all first hand strategies that I see my clients use for success. You’ll find that some of these are strategies you don’t hear a lot. Which, I believe, makes them unique. Many think Facebook can’t be successful for small businesses. I still think it can

VIDEO: 19 Marketing Strategies For Small Business

Want to know powerful marketing strategies I recommend to my small business clients? Well, you’re about to get 19 of them. Get your pen, get your paper, you’re about to learn strategies that will help you get more customers, make more money and finally stop worrying about your

Google My Business

How To Get More Google Reviews: 7 Steps

Getting more Google Reviews is the #1 marketing tactic all small business owners need to be working on. Once your business gets a certain amount of Google Reviews, it can help you persuade potential customers into current customers. I recommend to my clients that they have a specific goal of

Google My Business

VIDEO: Google Posts Tutorial 2019

Google Posts is the hottest new marketing for small business. It allows you to Post information about your business directly into Google! I’m telling my clients it’s the new social media for small business. The new Thumbs Up feature for Posts shows us that Google is moving toward

Google My Business

VIDEO: 13 Google My Business Optimization Tips

Google My Business is the best marketing opportunity for small business. And in this video were going to break down 13 Google My Business Tips To Optimize Your Listing and get you to the top of Google. As a marketing consultant and trainer, these are some of the same exact