Google has made several Google My Business changes to help small business owners during COVID-19.
Here are my 8 expert tips with examples on how to take advantage of these recent Google My Business coronavirus updates:
1. Confirm Your Hours Of Operation
Google marked most Google My Business listings with a label of "Hours may differ." To remove this label, re-confirm your hours.
2. Add More Hours
If you have any unique hours since COVID-19 began, add them. For example, if you have "senior only" hours, make this designation on your GMB listing.
3. Make a COVID-19 Google Post
You can make a COVID-specific Google Post to let customers know the actions you've taken to protect them from the virus.
4. Add New Attributes
This feature allows you to display certain information about your business, such as "take out only".
5. Include a Support Link
Use this new feature to promote a crowdfunding campaign or gift cards.
6. Update Your Google Description
The Google description is another great place to provide any additional changes you may have made for your business to keep customers safe.
7. Add COVID-19 Related Q&As
If you're consistently receiving questions about your business, particularly if they are coronavirus related, you can add them as a question to your GMB listing, and then answer them.
8. Mark Business Temporarily Closed (if needed)
I'm seeing a lot of businesses temporarily close when an employee comes down with COVID-19. Google has made it easy for your to make your business "temporarily closed". You don't want a customer to come to your business when it isn't open. Marking your business "temporarily closed" will not affect your Google Local 3 Pack rankings when you lift the closure.