There are all first hand strategies that I see my clients use for success. You’ll find that some of these are strategies you don’t hear a lot.
Which, I believe, makes them unique.
Many think Facebook can’t be successful for small businesses. I still think it can be really, really effective for small businesses. But, you have to think differently.
In this video I’m going to show you how to think differently with your Facebook marketing strategy.
To understand Facebook, you have to look at Mark Zuckerberg’s Facebook Post from January 2018. In the lengthy Post he mentioned that Facebook will be moving more towards personal connections.
As someone involved with marketing small businesses, you have to do the best you can to make your involvement in Facebook about people.
Let’s get into the strategies:
1. Create & Optimize Events
Events are the best opportunity right now for the typical small business. You can reach many, many new potential customers with Events.
Here are a few tips with Events:
- Make a Video Cover.
- Invite everyone who may be interested and encourage others to do the same.
- Make Posts within the Event.
2. Make “People Based” Posts
Facebook is about people, so the majority of your Posts need to be about…People!
Check out Sporks on Facebook for examples of how they incorporate People Based Posts into their Product based Posts.
3. Live video
Live video has been around for several years, but I’m just seeing businesses start to use effectively.
Live video gets wayy more engagement and activity on Facebook than pre-recorded videos.
What to go Live off?
Make it about people! Customers, you, employees. Show off an action in the business.
Just make sure to keep talking and/or make it about some action.
Studies show that someone will now give a piece of content 1.8 seconds before they decide to keep giving it their attention or not.
How long should the video be? However long you’re comfortable and can keep up the entertainment.
According to Live video experts, peak viewership is about 20 minutes. But, don’t let that scare you, even if you only want to go Live for a minute, go do it!
4. Participate in Groups
In addition al events, what else did Marky Z mention in his FB Post? Groups.
Facebook loves groups. They also help your business get seen in Facebook notifications as well.
When you participate in groups, remember to provide value, don’t just spam with your products or services.
One thing I recommend to immediately separate yourself from everyone else in a group, is to post video questions or answers. Remember you’re no just spamming this group but also providing value. A video will make you much more memorable in the group.