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Portfolio & Professional Summary

Content, education, and entrepreneurship have always been at the heart of my skillset. I’ve built multiple content-driven businesses organically, fueled by a passion for strategy and education. While at the Small Business Administration, I dedicated over 3,000 hours of face-to-face time working with SMBs, sharing finance and marketing insights through consulting, public speaking, and community events. As a frequent guest lecturer at UNF's Coggin College of Business, I had the privilege of helping shape the next generation of marketers.

Content Marketing & Design

Stenn Financial Services (Aug 2024–Dec 2024)

  • Role: Senior Content Marketing Manager
  • Developed and executed a Q4 content strategy focused on enhancing customer advocacy, supporting campaign performance, and improving SEO rankings.
  • Led a customer advocacy initiative that collected 23 testimonials from sales managers in India.
  • Oversaw a $33,000 video project, managing agency production and customer-facing communication.
  • Created 12 Notion documents to streamline marketing processes and track initiatives.
ebook_IF_ultimate_guide
ebook_IF_ultimate_guide.pdf
638 KB
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Fuel_your_eCommerce_growth_in_2025_V2
Fuel_your_eCommerce_growth_in_2025_V2.pdf
586 KB
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Alan’s Factory Outlet (Apr 2024–Jul 2024)

  • Role: Senior Content Marketing Manager
  • Conducted a content audit using Google Analytics and Ahrefs, identifying 20 pieces for refresh and 19 for pruning to improve site quality and SEO.
  • Copyedited 62 assets, including landing pages and long-form articles, ensuring brand voice consistency.
  • Directed A/B testing strategies, resulting in a 12% improvement in low-funnel conversion rates.

Article example: How to Move a Shed Effectively in 8 Steps

Blake Stockton YouTube Channel

  • Created a YouTube channel to drive course enrollment, resulting in:
  • 230,000+ views and 4,300+ subscribers.
  • A top-of-sales-funnel approach that supported course marketing.
Most viewed videos on YouTube channel

Youth-Basketball-Camps.com (Sold)

  • Built an educational website that garnered 3+ million visits.
  • Grew an Instagram account to 80,000+ followers with engaging basketball training content.
Homepage for Youth-Basketball-Camps.com
Instagram for @basketballcamps

Instructional Design and eLearning

Google’s Digital Marketing Career Certificate

  • Role: Senior Educational Content Manager
  • Designed and launched a 6-week course on Coursera from a blank syllabus.
  • Created and delivered learning assets:
    • Scripts for videos with overlays and animations.
    • Readings, case studies, and interactive plugin activities.
    • Assessment questions across multiple formats to enhance learner engagement.
    • Collaborated with SMEs, animators, Legal, A11y, and DEI consultants.
  • Results:
    • 148,000+ enrollees with a 4.8-star rating from 4,800+ reviews.
    • Achieved a 99% thumbs-up learner satisfaction rate.
  • Bungee roles that supported multiple certificate programs with key contributions:
    • Wrote 18 scripts for the Cyber Security Certificate.
    • Created 200+ assessment questions for the Advanced Data Analytics Certificate.
    • Addressed 10,000+ learner flags and implemented updates for the Digital Marketing Certificate.
    • Mentored new writers and trained teams on assessment creation.
Build out syllabus and content for Course 2 - 148K+ enrollees
Example of a video in Coursera. For videos we created speaking scripts, overlays, graphics, animations, and teaching tethers.
Example of a "plugin" animated activity. We scripted the activities and worked with a vendor to create.
Wrote 18 scripts for Cyber Security Certificate - Course 1

Google My Business Domination (Self-Published, Sunsetted)

  • Created and managed an online course focused on Google My Business optimization, hosted on blakestockton.com.
  • Key achievements:
    • Enrolled 64 learners at a $297 price point with only two returns under a satisfaction guarantee.
    • Designed and implemented a top-of-funnel YouTube strategy, driving organic traffic to the course.
    • Developed a landing page and full sales funnel to support conversions.
Homepage/Landing page for self-published online course

Udemy Marketing Courses (Self-Published)

  • Developed and marketed two online courses:
    • Beginner Social Media Marketing for Results: 2,000+ students.
    • How to Build a Business as a Social Media Influencer: 2,700+ students.
  • Delivered comprehensive content and optimized course landing pages for better conversions.
Udemy landing page for Beginner Social Media Marketing

Consulting and Training

Small Business Administration (2015–2019)

  • Role: Consultant & Trainer
  • Delivered 90+ workshops and consultations for 700+ small business owners over 2,000+ hours.
  • Specialized in online marketing strategies and business growth techniques.
  • Represented the organization at 50+ networking and outreach events.
Training on small business marketing at a Jax Port event
Training at Jacksonville Non-profit Conference
On the local news promoting a Small Business Week event
Presenting at a Women Business Owner's event

Call-to-Action

Let’s work together! Whether you need a content marketing strategist, instructional design expert, or project leader, I bring a proven track record of success. Reach me at blake@blakestockton[dot]com!